Under Armour - Microsite


Overview

As part of the partnership between Under Armour and the NFHS Network, we created a nationwide challenge, that called for high school teams to submit videos of their football drills.

Scope

  • Wireframes
  • Visual Design
  • Front-End Development

The Goal

  • Engage student-athletes through the content and encourage them to perform the drills.
  • Use the site to increase and support Under Armour marketing efforts.

Cool Fact

We got Ex. Pro Footballer - Deion Sanders - to help the campaign.
We recorded several videos of him that were posted in the microsite with Deion giving direction to the students on how to recreate the drills and submit a video of their own.


Final Design










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